The iterative video Fire2Fire (2023) draws upon the many layers of commodification which intersect in contemporary society. Aspirational religious groups like churches, which preach the ‘prosperity gospel’, combine Biblical language with marketing jargon about self-commodification. But the promise of infinite self-actualisation and attainable dreams runs alongside the constant coverage of violence and panic seen online. People are told they can become and achieve anything while seeing evidence of the depths humanity can sink into.
